TECHNOLOGY

Our Technology.
Amigo has a proprietary technology platform and associated agile methodology that allows rapid and efficient changes to the commercial and customer offering. These are delivered without requiring any changes to existing systems or technology roadmaps.

The approach is cost effective, fast relative to traditional development approaches and low risk, given the lack of dependency on legacy. It is driven by an agile methodology that breaks the process down into repeated Decide, Build, Run cycles. Each cycle delivers a complete AMIGO Experience that is production ready.

Benefits
These are the strategic benefits of AMIGO’S approach:
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Acceleration
Commercial outcomes are significantly accelerated.
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Simplification
Conflicting priorities between the technology and commercial agendas can be managed, allowing both to proceed more efficiently and with less complexity.
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Decide Build Run
The delivered Experiences are refined in repeated Decide, Build, Run cycles, providing precise specifications and business cases for future IT builds.
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Decoupled Experiences
Individual Experiences can be switched off at any time with no impact on existing technology.
Our Platform
Our commercial solutions are delivered as AMIGO Experiences :
  • DBR IconThese run on Google cloud’s global infrastructure at lightning speed, with complete reliability, security and compliance.
  • DBR IconThey are powered by existing, computed and enriched multi-dimensional data drawn from server side, browser side and third party sources.
  • DBR IconThey operate for any chosen segment of users depending on criteria deduced in real-time.
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Global Cloud Servers
Amigo leverages the power and reach of Google Cloud Platform to deliver lightning fast experiences anywhere in the world.
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Modular Build
Amigo builds new Experiences that map directly to business specifications using our library of reusable modules.
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Run Time
Amigo delivers extreme performance (< 20ms response), exceptional reliability (99.999% uptime) and a seamless experience to users.
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Data Dictionary
Amigo supports Experiences with a normalised data layer built from existing data from both browser and server side, enriched with new data if required.
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Automated Monitoring
Amigo provides continuous monitoring of all Amigo Experiences to ensure that they are behaving as expected functionally, visually and commercially.
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Analytical Support
Amigo configures experiments to verify hypotheses. Analytical data from experiments is fed directly into your analytics platform.
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Data Compliance
Amigo is GDPR-compliant and ISO 27001 certified. All data is encrypted at rest. Data is stored in specific territories as required.
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Our Technology Continued
Contact us here to find out more.
Delivering Experiences to Users
Commercial Goal
Experience
Reusable Modules
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DATA DICTIONARY
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CLOUD SERVER
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AMIGO DATA DICTIONARY
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CLIENT DATA
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BROWSER ACTIVITY
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PROVISIONED DATA
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BROWSER DATA
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THIRD PARTY SERVICES