Amigo is supported by a technology platform built to meet the requirements of enterprise innovation.
Amigo collects, organises and normalises data from across the enterprise to make it useful and reusable across the digital experience.
Amigo creates an overlay on top of the existing website to allow experiences to be delivered intelligently and natively on legacy IT.
Amigo’s library of modular plugins lets us spin up new experiences quickly while plugging them seamlessly into the existing environment.
Built for enterprise innovation
Innovation requires new user experiences
To innovate in the core business, new user experiences need to be delivered natively to existing systems. They need to rely on existing infrastructure and should not confuse or disrupt the user experience.
User experiences need to be understood as complete journeys
Building experiences that are customer-centric, rather than business-centric, is essential to corporate innovation. According to McKinsey’s research into customer experience, “journey performance is significantly more strongly linked to economic outcomes than are touchpoints alone.”
We orchestrate each touchpoint in the journey from reusable components
New user journeys can only be delivered at the speed corporate innovation requires when they are built quickly from reusable, modular components. Each touchpoint in a journey must be configured from modules that can be changed easily in response to changing business needs and incoming data.
Orchestrations are overlaid on legacy technology in real time
New user experiences need to be overlaid on top of legacy technology without interrupting the user. The underlying code base cannot be changed in the flexible way required for experimentation in the customer experience. Innovative new experiences need to be switched on and off with no consequence to minimise business risk.
We reengineer experiences from reusable, orthogonal components.
Single tag implementation
For great user experiences
Deliver experiences that recognise users as individuals.
Serve different journeys to different customer segments, according to traffic source, customer data and on-site behaviour.
Join up the customer journey with email, social sharing and offline.
Asynchronous loading with anti-flicker and lightning response times
For handling data
Data and events dictionary
We organise and normalise data to make it useful across the user experience.
Split test entire experiences, journeys or multiple components
Pipe data straight into existing analytics tools, including Google Analytics.
We can integrate with existing CRM systems, including Salesforce.
For the enterprise
Leverage a globally-available platform based securely on Google Cloud.
Simply serve audiences across territories with different languages, business contexts, and regulatory environments.
Rely on a test bot and alerts system using computer vision
Certified stable and secure
Amigo is trusted by global brands to deliver digital experiences globally. You can check our service uptime on our live status page.
Amigo is certified for ISO27001 and fully-compliant with the European Union General Data Protection Regulation (GDPR).
"Amigo was incredibly easy to set up on our site. It is easier to justify significant investment in personalisation once the data is there to support it."
Head of Digital Experience