Platform
Purpose-built technology that makes better change possible
- Eliminate outbound constraints
- Easily implement commercial requirements
- Operate securely, legally, and reliably at global scale
What does it do?
The AMIGO Platform underpins everything we do
The Platform enables new Experiences to be delivered quickly and with low-cost and low-risk even in large, complex enterprises.
Why did we build it?
Better change needs a better way to deliver Experiences
It can be difficult to deliver new Experiences in large enterprises.
The AMIGO Platform is built to solve this problem. It makes the "Decide, Build, Run" method possible.
Real impact
Experiences add real value as new digital journeys, product and service innovation, and major new features, not as small optimisations.
High UX standards
Experiences are fast and smooth for the end user. They are built to high standards of accessibility and usability.
Enterprise-grade
Experiences meet exacting enterprise standards across security, compliance, scale, and reliability.
Quick and easy to deliver
Experiences are built as quickly and efficiently as possible thanks to the Platform's set of modular building blocks.
No back-end changes
Experiences require no changes to back-end systems. Complex new functionality can be seamlessly integrated.
Single line of code
Experiences are delivered into the customer experience across a single JavaScript tag, no waiting for integration.
Flexible scope
Experiences can be switched on and off instantly and rolled out to new segments and territories with ease.
Enterprise-ready
The AMIGO Platform is built for the modern, global, secure enterprise
Security
AMIGO separates data from the public cloud, uses strong encryption, and is certified for ISO27001.
Scale
AMIGO is used by global businesses to run high-performance Experiences anywhere in the world.
Compliance
Data is minimised, anonymised and processed securely in the same territory that it originates.
Reliability
AMIGO maintains uptime of 99.999% and uses global load balancing and continuous automated testing.