Behavioural Economics Breakfast: Resources

16th Feb 2018

Mental Accounting of Sales; discusses the psychology of how consumers often have an idea of how much they’re willing to spend during a particular purchase or shopping experience, and why it’s important for marketers to be aware of this.

Example of #18 behavioural bias discussed in The Choice Factory
The story behind the brand wars of Hertz vs. Avis – ‘we’re No.2’

Why achieving results with behavioural economics requires careful thought

Nudges that fail – investigation by behavioural economics godfather, Cass Sunstein, into why some nudges fail and what we should learn from this.

Marketing experimentation

The limits of nudging





Further reading

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