How to Win the Last Mile

Optimise and personalise for every visitor according to traffic source, customer data, and on-site behaviour.

 

You can use Amigo to win the last mile by taking every visitor on a bespoke journey through your website.

Segment according to where visitors come from (traffic source), who they are (customer data), and what they do on your site (on-site behaviour). Amigo lets you create, combine and use these segments to personalise and optimise customer journeys.

How to use traffic source to win the last mile

Amigo can dynamically change the website experience based on where a visitor comes from. Some sources that you can use to trigger a campaign include:

Paid Media

As a digital marketer, you are driving website visitors through Paid Media channels. When a person interacts with your adverts, they display their intent. With Amigo, you can personalise the entire website journey to match the user’s initial intent, be that a promotion, product benefit or a USP versus a competitor. 

Customer Referrals

As a digital marketer, you know that your customers are your most effective sales channel. With Amigo, you can deliver a fully personalised referral experience that incentivises your customers to recommend across email, Facebook, WhatsApp, Twitter, Messenger and share code URLs. You can A/B test which reward structure works best. 

How to use customer data to win the last mile

Amigo can dynamically change the website experience based on who visitors are. Some sources that you can use to trigger a campaign include:

CRM Data

Your CRM is a powerhouse that includes all sorts of handy information about your customers – but can you act on the insights stored in your CRM? Amigo can use snippets of information from your CRM to deliver compelling website experiences that leverage the data you have on your customers.

Email Campaigns

Most CRM strategies rely purely on personalised emails to customer segments, but your website is where customers make their purchase decisions. With Amigo, you can extend your email campaigns to your websites so that the entire customer journey is consistent and effective.

How to win the last mile by responding to behaviour

Your site analytics tells you how your customers behave, but you need to change the website experience based on what your customers do in real time. With Amigo, you can deliver dynamic campaigns based on:

On-site behaviour

The behaviour of your site visitors suggests what they are trying to achieve. With Amigo, you can serve campaigns, marketing messages, and more relevant experiences based on triggers such as which sections of a site your visitors browse or how long they’re active on a particular page.

Return visits

Do you know how motivated your customers are to purchase from you? If people keep returning to your site but aren’t converting, there’s probably a reason. Use Amigo to experiment with elements of the customer journey such as UX and price to make it easier for highly motivated customers to convert.

Hey marketer, what's the one thing you'd love to test?

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