Recommendation Campaigns

Recommendations drive millions in incremental sales.

However, marketers often lack control over this phenomenon.

Problem

Customers often won't recommend if there isn't a simple and compelling way to do so.

Without tracking, recommendations can't be used to personalise the customer experience.

Marketers miss out on conversions and don't know how to improve.

Solution

Amigo enables easy sharing of personalised recommendations across all channels of communication.

All behaviour is tracked on a granular level, from each initial recommendation through to every connected sale.

Everything can be evaluated with A/B testing and text analysis for continuous improvement.

Oliver's Travels

Background

Oliver’s Travels is a luxury travel company, offering holidays at hand-picked properties across Europe and the Caribbean to over 30,000 customers a year. 

Oliver's Travels knew that customer recommendations were essential to their success, but they wanted to measure and optimise this behaviour.

Campaign

It took Oliver's Travels 20 minutes to add the Amigo tag to their site. 

Oliver's Travels' site is now personalised for everyone arriving from a recommendation or share and customers who drive sales are rewarded. 

Oliver's Travels' social media reach is amplified through beautifully-presented user-generated content.

Example campaigns

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