Influencer Campaigns

Problem

Amigo enables you to measure the ROI of influencer marketing.

  • Embed influencer content in the customer experience.
  • Compare influencers and other variations.
  • Track the entire customer journey.

Solution

Oliver's Travels

Background

Oliver’s Travels is a luxury travel company, offering holidays across Europe and the Caribbean to over 30,000 customers a year. 

Amigo enables Oliver's Travels' marketers to get more out of influencer marketing and track their ROI.

Campaign

Amigo enabled Oliver's Travels to deliver bespoke customer journeys on their website.

The campaign was updated multiple times per week as new content was provided by the influencer.

Amigo enabled Oliver's Travels' marketers to see a comprehensive picture of customer behaviour linked to influencer marketing.

Example campaigns

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