Content Campaigns

Effective content marketing establishes credibility and boosts SEO.

However, many brands do not understand how their content is performing.

Problem

Most people do not share using share buttons; they copy and paste the URL. In fact, our data shows that at least 70% of shares are typically generated via the address bar.

Marketers miss downstream outcomes of shared content and therefore cannot evaluate effectiveness.

Solution

Amigo tracks "dark social" url shares alongside shares from native, fully-configurable, multi-channel sharing buttons.

Amigo tracks the outcomes of these shares and provides the data via our secure dashboard, alongside weekly reports and insights from our analysts.

PensionBee

Background

PensionBee put people in control of their pensions through fairer fees and a brilliant user experience.

To help customers understand pensions better, they create lots of original content, such as the Robin Hood Index.

To understand their content's impact, Jasper Martens (Marketing VP) uses Amigo to inject native share buttons and track address bar shares for each content piece.

With Amigo, Jasper sees exact, granular data on both sharing of content and its link to conversions.

Campaign

See how Amigo powers PensionBee’s content creation and promotion strategy.

Example campaigns

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