The Amigo Blog
Page views aren’t the same as profits.
Guest author Diane Perlman explains the differences between startup and enterprise marketing.
An explanation of why we opt for a Bayesian framework for our A/B testing.
We asked leading marketers how they innovate. Here’s what they had to say.
The series concludes with a look at what we have learned about great technology.
Marketing clouds suffer from an inherent gap between capability and delivery.
Marketing clouds aren’t innovative. They buy companies that are.
Marketing cloud implementations take too long and make everyone less productive.
This is an introduction to our series of posts on the current state of marketing technology.
We asked some of our employees to explain what we do. You might be surprised at their answers.
We went to the Marketing Academy’s latest event, a double lecture on creativity and curiosity.
Sometimes it seems like if marketers want to get anything done, they must first flatten Manhattan.
We were delighted to welcome marketing leaders from industry to June’s breakfast. This month’s topic was customer experience.
We’ve collated some resources that were mentioned at our June Breakfast.
MarTech and Marketing continue to talk at cross purposes.
Great Customer Experience needs Marketers to Remove the Grit.
We went to Nudgestock 2017. Here are our highlights for marketers.
Find out what goes on behind the scenes at Amigo’s Birmingham office.
At Amigo, we work in Go because it’s a programming language that shares our values. It takes a whole lot of powerful and complex computing and makes it simple, fast and fun!.
With more and more brands adopting influencer marketing, we decided to focus December’s breakfast on influence and customer love.