Amigo pricing

Transparent and flexible

Our fees

We have two types of fees: one-off fees and monthly fees. Each of these is charged per campaign.

Unlike other marketing technology providers such as Adobe, who require you to purchase a license to use Adobe Marketing Cloud services, Amigo only charges you for what you use.

One-off fees

Your one-off fee is charged (once!) when you ask us to set up your new campaign. It is made up of your Amigo modules and any add-on services you require.

Amigo modules

Amigo modules represent what you actually want to create. If you want your website to respond intelligently to customer behaviour, we have a module for that. If you want to give your customers an easy way to refer friends, we have a module for that too. If you want to combine the two, it’s just two modules.

You can build a campaign out of as many modules as you like, but you will need to use at least one.

Add-on services

Add-on services give you flexibility in how much work you need us to do.

Maybe you have a great UX designer in-house, but no copywriters, or maybe you have both but they’re all tied up in other projects. You can exclude or include as many parts of the build process as you like, from UX design, UI design, copywriting, AB testing, data analysis, and bespoke development or platform integration work.

Monthly fees

Your monthly fee is charged (monthly!) from the launch of your campaign.

There are three things that determine your monthly fee:

  • how many Amigo modules your campaign is using
  • how many websites your campaign is implemented on
  • how much traffic your campaign is getting

Your monthly fee covers maintenance and automated testing, as well as all sorts of changes to elements within the campaign.

Monthly fees start at £400 and increase gradually with scale.

Tier Audience Size
A less than 4000
B 4k to 20k
C 20k to 100k
D 100k to 500k
E 500k to 2.5M
F 2.5M to 12.5M
G more than 12.5M

How much does a pilot campaign cost? ✈️

Your pilot is what we call your first ever Amigo campaign. Pilots usually run for three months and cost somewhere between £3000 and £10000 in total.

List of Amigo Modules and Add-ons

Website data

Use what you know about customers in the browser.

Customer data

Use customer data stored elsewhere.

User behaviour

Respond to how your customers use your website.

User choices

Ask customers to choose how to tailor their experience.

Live data

Use aggregated data streamed live from your campaign.

Paid media

Respond to paid media and advertising traffic.

Email

Respond to email traffic.

Influencers

Respond to users arriving from influencer marketing.

Affiliates and partnerships

Respond to traffic from affiliates and partners.

Content

Track and respond to content sharing (with one-to-one tracking even for simple address bar shares).

Advocacy

Give referred users a personalised experience.

Offline marketing

Integrate your Amigo campaigns with offline, above- and below-the-line marketing.

Display

Display static content without going through the CMS.

Messaging

Change messaging for segments of users.

Style

Re-style the user interface.

User flow

Re-engineer user journeys around your site.

Widgets

Inject complex dynamic widgets.

Data

Update user data behind the scenes.

Amigo Analytics

All your campaign data, in flexible formats, uploaded every morning.

Google Analytics

Send campaign data directly into your Google Analytics dimensions and mark up your site for tracking.

Other analytics integrations

Send campaign data straight into Mixpanel, Adobe Analytics, and more.

Salesforce CRM

Amigo is seamless with Salesforce, straight out of the box.

Other CRM integrations

Get your campaign data into whatever CRM platform you use.

Fulfilment

Hassle-free fulfilment of campaign offers and promotions

Email automation

Automate emails out of your Amigo campaign.

API

We’re building an analytical API for the technically-inclined.

Experiment design

You can enlist the help of data scientists to ensure your experiments are robust, reliable, and relevant.

UX design

Defining user segments and mapping their journeys through a campaign can get very complicated, very quickly. You can always get a UX expert to do it.

UI design

Get some help designing a beautiful and simple interface for your campaign’s users.

Copywriting

Get an expert to write persuasive copy for your campaign.

Bespoke development work

We can even add features to the Amigo platform, especially for you 🙋

Hertz Free WiFi

This campaign uses these Amigo modules:

  • Website data
  • User choices
  • Email automation
  • Fulfilment
  • Localisation
  • Display
  • Amigo Analytics
  • Google Analytics

Read more about how Hertz use Amigo.

NSPCC Donation Asks

This campaign uses these Amigo modules:

  • Website data
  • Display
  • User behaviour
  • AB Testing
  • Amigo Analytics

Read more about how NSPCC use Amigo.

Property Partner Recommendations

This campaign uses these Amigo modules:

  • Website data
  • Customer data
  • User choices
  • Advocacy
  • Display
  • Messaging
  • Widgets
  • Amigo Analytics
  • Google Analytics
  • Fulfilment

Read more about how Property Partner use Amigo.

Hey marketer, what's the one thing you'd love to test?

 

020 3940 4650