Amigo breakfasts

Come to an Amigo breakfast

Each month we invite a small group of marketers to breakfast. Over coffee, pastries, Eggs Benedict and so on, we lead a discussion on a theme plucked from the marketing zeitgeist.

At previous breakfasts we’ve discussed key industry topics such as customer psychology, experimentation, women in marketing, innovation, customer feedback and more.

We have hosted a wide variety of marketers from brands such as Google, Microsoft, Nike, O2 and Lloyds Bank, and consultants from agencies such as dunnhumby, Social Chain, Neuro Insight and AKQA.

Our next breakfast is on behavioural economics and last mile marketing on August 29th. Find out more below.

120+ marketers from these brands have attended:


100% of attendees have rated Amigo breakfasts 5/5 or 4/5 stars

“It was a great morning. Found it very interesting to be in such an open and intimate setting with other brands in the industry, especially the mix of new and more established brands”.

Natasha Chatur

Global Brand, Western Union

“The Amigo breakfast event is a great way to meet interesting people, stimulate some thoughts away from the day to day working environment and just be curious”.

James Cornforth

Marketing Director, Le Chameau

“The breakfast was a great way to start the day. Meeting fellow marketers to debate pressing topics in a relaxed atmosphere was fantastic. I’d strongly recommend going if you get the chance”.

James Donovan

Account Director, Edelman

“A great event, filled with interesting people, it’s really inspired me!”

Janis Thomas

Head of Marketing, Birchbox

“I definitely recommend Amigo breakfasts – great insights, with knowledgeable people in a nice environment”.

Chaymae Lougmani

Lead Experience Designer, Zone

“Fantastic group of people with a lot of knowledge and experience to share”.

Stephen Pavlovich

CEO, Conversion

The next Amigo breakfast on Wednesday August 29th

Our next breakfast is titled ‘Behavioural Economics and Last Mile Marketing’.

As products and services continue to be digitised and disrupted, how can marketers create last mile experiences that evoke emotional responses, are trustworthy and convince customers to sign-up and stay?

We will discuss how behavioural economics, nudge theory, and customer psychology can be used to improve ‘the last mile’ of a customer journey and increase conversion rates.

We invite you to debate these questions:

  • How can nudge theory enhance the ‘last-mile’ of a user journey?
  • How and when should you personalise customer journeys?
  • What is the best way to up-sell and cross-sell using behavioural nudges without interrupting the experience?
  • How should user journeys be tailored for different customer segments?
  • How can social norms be used to inform marketing messages?
  • How can current and previous on-site behaviour be used to shape customised user experiences?
  • Is the marketing world doing enough to create website experiences that allow customers to convert seamlessly?

Come to our next breakfast

Our digital workshops

We also hold workshops to help marketers acquire new skills and work on their ideas.

If you’re interested in learning about topics from Google AdWords to behavioural economics, get in touch.


020 3940 4650